![](http://no25.com.au/cdn/shop/files/Denim_QCS_detail_1_{width}x.jpg?v=1677014301)
HOW TO LAUNCH A SUCCESSFUL BRAND
When an Australian B2B company wanted to launch their first direct-to-consumer ecommerce brand, they called on us to lead the strategic direction. Through in-depth analysis of the market and their industry competitors, we worked with them to create The Honest Label - an entity that felt new, exciting and unique. No25 helped carve out their USPs, set their tone of voice, develop their logos and build their website.
services provided
![](http://no25.com.au/cdn/shop/files/Brand_Star_7711080e-2dcd-4e03-bbf8-aeae2adcf482_{width}x.png?v=1677110191)
Branding
We developed their logo, brand guidelines and usage, tone of voice, positioning and USPs.
![](http://no25.com.au/cdn/shop/files/download_8b076209-0c19-4f27-aa46-3fe801822c5d_{width}x.png?v=1677110510)
Digital Consulting
We built their roadmap, forecasting growth and sales for the next 2 years based on realistic performance targets and budgets.
![](http://no25.com.au/cdn/shop/files/Brand_Website_abc895a1-132b-4cb3-a035-07a3a1ba67ea_{width}x.png?v=1677110614)
Web Design
They launched with a beautiful best-practice ecommerce site, with all analytics, tags and feeds connected - built by us.
![](http://no25.com.au/cdn/shop/files/Graphite_Midnight_4_{width}x.jpg?v=1677015051)
Results
- $250k of online sales within the first three months of launch
- Website with an average 4% conversion rate
- Profitable from day one
- Average ROAS of 5x
- Within budget, no PR services - only performance marketing
This was a labour of love that lasted around 6 months, from inception to launch. Through our digital strategy and industry connections, we helped The Honest Label assemble a team of experts that could support the launch and catapult the brand to success. Within the first three months, The Honest Label had made over a quarter of a million dollars online, and was profitable from day one - almost unheard of, right?
Learnings
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Fake It Til You Make It
Making your brand appear bigger than it is fosters customer trust and generates revenue. Don't be afraid to appear more successful than you are!
![](http://no25.com.au/cdn/shop/files/5_{width}x.png?v=1677447586)
Content is King
Share everything - even if it isn't perfect. This builds a holistic profile of your brand and encourages engagement. The more human you are, the more customer trust you gain.
![](http://no25.com.au/cdn/shop/files/6_{width}x.png?v=1677447599)
Good Service is priceless
It's not the problem that matters, it's how you handle it. Give good service and customers will recognise and reward you. Remember: word of mouth is the best marketing!